Become an independent property agent
AZ Alliance is a UK-wide platform for like-minded real estate agents who want to go independent — providing the tools, support, and network they need to succeed.
Why go independent in real estate with AZ Alliance?
From a fixed 9-5 to your own flexible schedule
Set your own pace and plan your days around what works best for your lifestyle and your clients. Whether working around school pick-ups or taking client calls from home, you’re in control.
From hurdles of a solopreneur to full infrastructure
Skip the admin headache. We handle the tech, compliance, and back-office essentials so you can focus on what you do best — serving clients and closing deals.
From unknown to established reputation
You operate under the trusted brand of AZ Real Estate, a boutique agency in Prime Central London. Giving you the credibility and confidence to charge premium.
From unbalanced splits to more in your pocket
In a £300B UK property market, there's an opportunity to earn what you deserve. With a transparent structure and no hidden fees, you get to keep the most of your revenue from day one.
Maximise Your Profits from Day One and in the long term
Start earning from day one while building a sustainable and profitable real estate career. At AZ Alliance, you’ll discover new income opportunities, grow your business, and secure long-term financial success.
01.
Operational & Legal Guidance
From setting up your Ltd company to staying compliant with AML and ICO, we guide you through it all. We’ll onboard clients, handle contracts and invoicing, and explain anything that’s unclear—so you can focus on doing the work, not the paperwork.
02.
Essential Tech Stack
We provide the tried and tested technology tools and property portals you need to become a customer-focused, top-producing independent agent – without the hassle or prohibitive cost of managing everything alone.
03.
Marketing & Brand Support
Leverage the AZ Real Estate brand to boost your visibility. Get featured on our website and socials, use premium templates, and promote listings across top UK portals. Access branded materials and trusted suppliers — so you look polished from day one.
04.
Training & Peer Mentorship
Join a supportive peer community with ongoing training, 1:1 mentoring, and weekly check-ins. From onboarding and AZ Academy to founder sessions and private group chats, you’ll never feel like you’re figuring it out alone.
Going independent doesn't mean doing it alone
At AZ Alliance, our mission is to accelerate your independent career in real estate – with the right allies by your side, every step of the way.
Freedom should come with support
We offer the tools, mentorship, and operational infrastructure you need to succeed.
Added value gives greater rewards
Working under AZ Real Estate's premium brand means you can charge and earn more.
Collaboration creates potential
A strong reputation and network open doors to more leads and new growth opportunities.
We’ve been where you are. Now we’re your Allies
Headquartered in Marylebone, London, and founded by Alisa Zotimova , AZ Real Estate is a long-established and highly respected boutique property agency.
AZ Real Estate offers premium services in prime central London for high-net-worth clients from across the globe.
By joining AZ Alliance, you become a part of the AZ Real Estate brand with a successful track record, top-notch reputation, and premium positioning.
2012 / Founded in London
7 people / In the core team
5-star / Reviews
on Google
50 years / Of combined
experience
Hear the story behind
AZ Alliance
In this short video, our founder Alisa Zotimova shares why she created AZ Alliance, what makes it different, and how we’re helping agents go independent. If you’re ready for change, start here.
Just starting out or already growing your business?
AZ Alliance offers two membership options — one for newer agents ready to go independent with support, and one for experienced agents looking to scale with confidence. Choose the one that suits you best.
For aspiring agents ready to start strong
You're a good fit if you’ve got at least 1 year in UK residential property, know your local market, and are ready to grow your own business.
For seasoned agents ready to scale
Join us if you’ve got over 3 years of experience in UK residential property, already operate independently, and are ready to charge more and grow your business further.
Be part of our exclusive UK-wide network and shape your future
Are you an ambitious self-starter with a solid grasp of your local residential property market — and the drive, integrity, and financial stability to build your own business?
Tell us about yourself using the confidential form below, and we'll be in touch to tell you more about this opportunity.
Have a question?
No, we don’t offer a salary. As an Ally, you work independently and earn through commissions, keeping the most of what you make, depending on the membership option.
As an Ally, you pay a simple monthly membership fee and keep the majority of your commission of the revenue from each deal. You earn when your deal goes through. We’ll walk you through the full structure and earning potential in more detail in our first meeting, after you fill out the form.
We ask for a membership commitment of 12 months — enough time to get to £100,000 in profit.
Not at all. While we’re based in London, we welcome agents across the UK who know their local market and want to grow independently.
Yes, for now. We currently only work with agents operating within the UK residential property market.
No. You’re free to work wherever suits you best. But if you’re in London, you’re always welcome to pop in or join us for in-person sessions.
AZ Alliance focuses primarily on sales and acquisitions. However, we're big on looking for additional opportunities to make money and providing an end-to-end service to our clients. If you’re set up to offer lettings and compliant with the relevant regulations, we’ll support you in growing that side of your business by getting more leads and charging premium fees. Please get in touch to discuss this further.
Not quite ready yet?
Stay in the loop
If you need more time to think about your membership but want to hear how AZ Alliance is growing, sign up to our newsletter.