Accelerate your independent career in residential real estate
AZ Alliance is a UK-wide career platform for independent residential agents who want to start, build, or elevate their property businesses – with the right allies by their side, every step of the way.
The best time to go independent is now
As high street branches close and consumer habits move online, more agents are trading rigid targets and limited earnings for autonomy, better economics, and the ability to create something of their own.
But going independent also brings complexity, risk, and the pressure of having to start from scratch.
AZ Alliance exists to change that. Giving independent agents the brand, the tools, and the backing to build a top property business — without doing it alone.
£379B
UK residential market in 2024
£7.5B
UK residential sales of independents in 2024
31%
YoY growth in self-employed agents
10%
Est. market share of independents by 2030
Four types of support in one platform
Infrastructure
Income
Training
Community
Find the tier that fits where you are
AZ Alliance is structured around three membership tiers of professional maturity. Choose the one that reflects where you are today - and progress along the journey.
For those new to residential sales — whether switching careers, returning to work, or pursuing a long-held ambition.
£390 for the Foundation Course If invited: £150 per month - £110 setup*
- Practical training on residential property sales
- A mix of self-study and interactive assessments
- 12 months' access to TalentLMS
- Selected graduates are personally invited to join AZ Alliance
- *If invited and accepted, your £390 course fee counts towards the £500 setup free
For agents with 1–3 years in residential sales who are ready to operate independently — and build your own business professionally.
£250 per month - £500 setup
- Premium brand positioning under AZ Real Estate
- Warm referrals to clients and partner opportunities
- Full infrastructure (CRM, portals, compliance, invoicing)
- Support from the AZ Real Estate core team & Alisa Zotimova
- A clear progression path to the Elevate tier within 12 months
For seasoned agents with 3+ years in residential sales who want to go premium, build a stronger brand, and the income to match.
£500 per month - £500 setup
- Access to premium client network and referrals
- Operate under your own brand with AZ endorsement
- Full infrastructure (CRM, portals, compliance, invoicing)
- Additional income from search-to-buy services
- Earn from mentoring Start & Build members
The more you grow, the more you keep
At a traditional agency, most of your commission goes to covering branch costs — not your career. From your very first deal as an Ally, you keep the majority. And as you progress through the tiers, your share grows with you.
scenario
split
Your earnings*
Employed at a high-street agency
5–20%
£5,000–£20,000
AZ Alliance - Start
50%
£50,000
AZ Alliance - Build
75%
£75,000
AZ Alliance - Elevate
85–95%
£85,000–95,000
*Based on £5M in total sales at 2% average commission (£100,000)
We’ve been where you are. Now we’re your Allies
Headquartered in Marylebone, London, and founded by Alisa Zotimova , AZ Real Estate is a long-established and highly respected boutique property agency.
AZ Real Estate offers premium services in prime central London for high-net-worth clients from across the globe.
By joining AZ Alliance, you become a part of the AZ Real Estate brand with a successful track record, top-notch reputation, and premium positioning.
2012 / Founded in London
7 people / In the core team
5-star / Reviews
on Google
50 years / Of combined
experience
Hear the story behind
AZ Alliance
In this short video, our founder Alisa Zotimova shares why she created AZ Alliance, what makes it different, and how we’re helping agents go independent. If you’re ready for change, start here.
Follow AZ Alliance on Instagram for industry insights, events, and company news
AZ Alliance — built for agents who want more.
More flexibility.
More control.
More of what you earn.
Operate independently, backed by the structure, brand and network of AZ Real Estate.
If you’re thinking about your next step — this is it.
📩 DM us or apply via the link in bio
🚀 Join the network
#AZAlliance #RealEstate #LondonProperty #IndependentAgents #PropertyCareer
Introducing our new ally at AZ Alliance @az_alliance — Tim Porhomovsky @tim.realestate, who will also now be a part of our team at AZ Real Estate @azreal_estate 👏
Tim brings a considered approach to real estate, shaped by seven years of experience across development, management and brokerage, both in London and internationally.
His background spans working with an established developer in Moscow to a boutique London agency managing over 200 properties — giving him a well-rounded understanding of the market from multiple sides.
What stands out most, though, is how he works.
Much of Tim’s business comes through referrals and long-term relationships.
This is exactly what AZ Alliance is about.
Bringing together individuals who value quality, professionalism and a long-term way of working — and creating the right structure around them.
A strong start to what we’re building.
Welcome to AZ Alliance and AZ Real Estate, Tim! 🎉
Follow him and Alliance please to sow them both some insta love ❤️
#AZAlliance #RealEstate #LondonProperty #IndependentAgents #PropertyProfessionals
Be part of our exclusive UK-wide network and shape your future
Are you an ambitious self-starter with a solid grasp of your local residential property market — and the drive, integrity, and financial stability to build your own business?
Tell us about yourself using the confidential form below, and we'll be in touch to tell you more about this opportunity.
Have a question?
No, we don’t offer a salary. As an Ally, you work independently and earn through commissions, keeping the most of what you make, depending on the membership option.
As an Ally, you pay a simple monthly membership fee and keep the majority of your commission of the revenue from each deal. You earn when your deal goes through. We’ll walk you through the full structure and earning potential in more detail in our first meeting, after you fill out the form.
We ask for a membership commitment of 12 months — enough time to get to £100,000 in profit.
Not at all. While we’re based in London, we welcome agents across the UK who know their local market and want to grow independently.
Yes, for now. We currently only work with agents operating within the UK residential property market.
No. You’re free to work wherever suits you best. But if you’re in London, you’re always welcome to pop in or join us for in-person sessions.
AZ Alliance focuses primarily on sales and acquisitions. However, we're big on looking for additional opportunities to make money and providing an end-to-end service to our clients. If you’re set up to offer lettings and compliant with the relevant regulations, we’ll support you in growing that side of your business by getting more leads and charging premium fees. Please get in touch to discuss this further.
Not quite ready yet?
Stay in the loop
If you need more time to think about your membership but want to hear how AZ Alliance is growing, sign up to our newsletter.