Your career in residential property sales starts here
Learn what your real estate career can look like — from property foundations to the legal basics and sales process. Complete the course, prove you're ready, and earn your invitation to join AZ Alliance.
Do you have what it takes to Start your career in property?
- You're new to independent real estate — whether switching careers, returning to work, looking for a real-life experience after graduation, or finally pursuing a long-held ambition
- You're motivated, organised, and ready to put in the work to build something of your own
- You want real training and mentorship that will prioritise learning by doing
- You have a financial runway before your first deal income comes through
- You want to invest time and energy into building your personal brand and client base
It's not for you if:
- You need a fixed salary
- You're not ready to invest time and effort into learning, training, and building towards your first deals
- You avoid accountability and prefer to work without clear milestones
Learn, prove yourself, and earn your place as an Ally
The Foundation Course is where it all begins. Membership is where it goes next, for those who show they're ready.
Enrol in the Foundation Course
Begin with the AZ Academy Foundation Course, a standalone training programme available via TalentLMS. No commitment to join AZ Alliance required.
£390 - 12 months' access
Complete the course and assessment
Work through the course modules at your own pace. Your progress, commitment, and assessment results will be reviewed by the AZ Alliance team at completion.
Quizzes - Practical tasks - Review
Receive your invitation to join AZ Alliance
Selected graduates are personally invited to join AZ Alliance. Your course fee counts towards the setup fee — and you can put your learnings into practice.
By invitation only - £110 to join
Everything that would take years to learn on your own - in one programme
The Foundation Course covers the full picture of what it means to operate as an independent agent — from the legal basics to closing your first deal. Self-paced, online, with live support throughout.
Introduction
What to expect from the course, how it's structured, and how each module connects to real-world agent responsibilities. You'll leave this module knowing exactly what you're working toward - and why.
Property Foundations
The technical knowledge every agent needs: property types, tenure, land registry basics, planning terminology, measurement standards, and local market dynamics.
The Agent's Legal Compass
Contracts, disclosure obligations, AML basics, data protection, and consumer protection rules - what you need to know to protect yourself and your clients, operating legally, ethically, and without risk.
Residential Sales Process
A step-by-step walkthrough of the full sales lifecycle- from first instruction to completion. Know what to expect at every stage, what your role is, and how to keep a deal moving when it stalls.
CRM & Client Comms
How to manage your leads, maintain client records, and communicate across phone, email, and social with consistency. The practical systems that turn a pipeline into a business.
Conducting a Valuation
How to produce evidence-based valuations using comparables, market trends, and property features - and how to present your methodology to clients in a way that wins the instruction.
Marketing a Property
Listing copy, photography, portals, social media, and the 6 P's of Property. Tactics that maximise visibility, generate serious buyer interest, and make every listing look worth its asking price.
Conducting a Viewing
How to prepare, qualify buyers, walk them through a property, handle objections, and follow up effectively. The skills that turn viewings into offers — and offers into sales.
Conveyancing & Mortgages
The legal and financial process after an offer is accepted: solicitor and lender roles, required documentation, common delays, and how to keep all parties moving toward exchange and completion.
Time Management
How to prioritise high-value activity, structure your day, use digital tools, and manage your pipeline without burning out. Built for commission-driven agents who own their schedule.
Summary & Assessment
A structured wrap-up of everything covered, followed by your formal assessment. Pass, and you'll receive an introduction to AZ Alliance membership - and the next steps towards your invitation.
1:1 with the Founder
A personal 45-minute conversation with Alisa Zotimova. Practical advice, honest answers, and a chance to talk through what going independent really looks like - from someone who's built it.
£390
What's included
- Self-paced online learning via TalentLMS
- 11 video modules
- Quizzes and practical tasks
- 45 min 1:1 with Alisa Zotimova
- 12 months' access from enrolment
- Selected graduates invited to join AZ Alliance Start membership
Note on selection
Apply for scholarship
Everything That Would Take Years To Build On Your Own - Ready From Day One
A Credible Premium Brand
Operate under AZ Real Estate's respected premium brand — giving you the credibility to win higher-value instructions and quote premium fees with confidence. Full brand assets, proposal templates, and presentation materials included.
Founder-led Onboarding
Dedicated orientation in your first two weeks with Alisa Zotimova and the AZ Real Estate team - tools, workflows, systems, and your first 30-day plan.
1:1 Mentorship
Regular 1:1 sessions with the founder, mentor matching with AZ Real Estate's brokers, and co-listing opportunities alongside experienced agents.
Full Operational Infrastructure
- CRM access: Rex, Alto, Bigin
- All major portals: Rightmove, Zoopla, LonRes, OnTheMarket
- Legal & compliance guidance: AML, ICO, insurance
- Centralised invoicing and client contracts
- Essential tools: Veriphy, DocuSign, Bricks&Logic, Canva
- Multi-channel property promotion across social media and email newsletter
- Access to preferred suppliers (photography, staging, boards, merchandising)
A Community Of Allies
Leverage our private WhatsApp community, regular progress calls with deal-sharing and market insights, and optional coaching workshops.
Progress Is Built In. So Is Accountability
Start membership begins with a structured probation period. You'll have clear milestones, regular reviews, and active support - so you always know where you stand and what you're working toward.
Founder-led onboarding. Tools set up. First 30-day plan agreed. You meet your mentor.
First outreach, first leads. Co-listing opportunities with AZ Real Estate brokers. Weekly check-ins and reviews.
First independent deals. Pipeline building. Milestone review against Build progression criteria.
Learn the business. Close your first deals. Be ready to build
Understand how residential real estate actually works — legally, operationally, and commercially — so nothing catches you off guard.
Close your first deals under a respected brand, with mentorship and co-listing support so you're never figuring it out alone.
Build the confidence, the pipeline, and the foundations to progress to Build — and start keeping 75% of your revenue.
+£110 setup fee on acceptance
Revenue retained
- Operate under the AZ Real Estate brand from day one
- Founder-led onboarding and your first 30-day plan
- Access to full infrastructure (CRM, portals, invoicing, compliance, contracts)
- Keep up to 50% of revenue on all your deals*
- 1:1 mentorship and co-listing opportunities with AZ Real Estate brokers
- Structured probation period with clear milestones and regular reviews
- Clear progression path to the Build tier within 12 months
*Subject to individual contract terms confirmed and agreed at sign-up
From first deals to full independence
Your Are Here
Learn real estate foundations and your invitation to AZ Alliance.
Have a question?
No, we don’t offer a salary. As an Ally, you work independently and earn through commissions, keeping the most of what you make, depending on the membership option.
As an Ally, you pay a simple monthly membership fee and keep the majority of your commission of the revenue from each deal. You earn when your deal goes through. We’ll walk you through the full structure and earning potential in more detail in our first meeting, after you fill out the form.
We ask for a membership commitment of 12 months — enough time to get to £100,000 in profit.
Not at all. While we’re based in London, we welcome agents across the UK who know their local market and want to grow independently.
Yes, for now. We currently only work with agents operating within the UK residential property market.
No. You’re free to work wherever suits you best. But if you’re in London, you’re always welcome to pop in or join us for in-person sessions.
AZ Alliance focuses primarily on sales and acquisitions. However, we're big on looking for additional opportunities to make money and providing an end-to-end service to our clients. If you’re set up to offer lettings and compliant with the relevant regulations, we’ll support you in growing that side of your business by getting more leads and charging premium fees. Please get in touch to discuss this further.
Not quite ready yet?
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