Learn the residential property business before you're in it
Learn what your real estate career can look like — from property foundations to the legal basics and sales process. Self-paced, online, and built around real-world agent practice.
Do you want to Learn the foundations of property sales?
- You're new to independent real estate — whether switching careers, returning to work, looking for a real-life experience after graduation, or finally pursuing a long-held ambition
- You want the knowledge to start a career in residential real estate sales
- You're motivated and organised to engage seriously with the material and complete assessments
- You want real training and mentorship that will prioritise learning by doing
It's not for you if:
- You're looking for a box-ticking qualification
Everything that would take years to learn on your own - in one programme
The Foundation Course covers the full picture of what it means to operate as an independent agent — from the legal basics to closing your first deal. Self-paced, online, with live support throughout.
Introduction
What to expect from the course, how it's structured, and how each module connects to real-world agent responsibilities. You'll leave this module knowing exactly what you're working toward - and why.
Property Foundations
The technical knowledge every agent needs: property types, tenure, land registry basics, planning terminology, measurement standards, and local market dynamics.
The Agent's Legal Compass
Contracts, disclosure obligations, AML basics, data protection, and consumer protection rules - what you need to know to protect yourself and your clients, operating legally, ethically, and without risk.
Residential Sales Process
A step-by-step walkthrough of the full sales lifecycle- from first instruction to completion. Know what to expect at every stage, what your role is, and how to keep a deal moving when it stalls.
CRM & Client Comms
How to manage your leads, maintain client records, and communicate across phone, email, and social with consistency. The practical systems that turn a pipeline into a business.
Conducting a Valuation
How to produce evidence-based valuations using comparables, market trends, and property features - and how to present your methodology to clients in a way that wins the instruction.
Marketing a Property
Listing copy, photography, portals, social media, and the 6 P's of Property. Tactics that maximise visibility, generate serious buyer interest, and make every listing look worth its asking price.
Conducting a Viewing
How to prepare, qualify buyers, walk them through a property, handle objections, and follow up effectively. The skills that turn viewings into offers — and offers into sales.
Conveyancing & Mortgages
The legal and financial process after an offer is accepted: solicitor and lender roles, required documentation, common delays, and how to keep all parties moving toward exchange and completion.
Time Management
How to prioritise high-value activity, structure your day, use digital tools, and manage your pipeline without burning out. Built for commission-driven agents who own their schedule.
Summary & Assessment
A structured wrap-up of everything covered, followed by your formal assessment. Pass, and you'll receive an introduction to AZ Alliance membership - and the next steps towards your invitation.
1:1 with the Founder
A personal 45-minute conversation with Alisa Zotimova. Practical advice, honest answers, and a chance to talk through what going independent really looks like - from someone who's built it.
£390
What's included
- Self-paced online learning via TalentLMS
- 11 video modules
- Quizzes and practical tasks
- 45 min 1:1 with Alisa Zotimova
- 12 months' access from enrolment
- Selected graduates invited to join AZ Alliance Start membership
Note on selection
Apply for scholarship
Learn, prove yourself, and earn your place as an Ally
The Foundation Course is where it all begins. Membership is where it goes next, for those who show they're ready.
Enrol in the Foundation Course
Begin with the AZ Academy Foundation Course, a standalone training programme available via TalentLMS. No commitment to join AZ Alliance required.
£390 - 12 months' access
Complete the course and assessment
Work through the course modules at your own pace. Your progress, commitment, and assessment results will be reviewed by the AZ Alliance team at completion.
Quizzes - Practical tasks - Review
Receive your invitation to join AZ Alliance
Selected graduates are personally invited to join AZ Alliance. Your course fee counts towards the setup fee — and you can put your learnings into practice.
By invitation only - £110 to join
Interested to go further?
NEXT 12 MONTHS
Learn real estate foundations and your invitation to AZ Alliance. Explore Start
Have a question?
No, we don’t offer a salary. As an Ally, you work independently and earn through commissions, keeping the most of what you make, depending on the membership option.
As an Ally, you pay a simple monthly membership fee and keep the majority of your commission of the revenue from each deal. You earn when your deal goes through. We’ll walk you through the full structure and earning potential in more detail in our first meeting, after you fill out the form.
We ask for a membership commitment of 12 months — enough time to get to £100,000 in profit.
Not at all. While we’re based in London, we welcome agents across the UK who know their local market and want to grow independently.
Yes, for now. We currently only work with agents operating within the UK residential property market.
No. You’re free to work wherever suits you best. But if you’re in London, you’re always welcome to pop in or join us for in-person sessions.
AZ Alliance focuses primarily on sales and acquisitions. However, we're big on looking for additional opportunities to make money and providing an end-to-end service to our clients. If you’re set up to offer lettings and compliant with the relevant regulations, we’ll support you in growing that side of your business by getting more leads and charging premium fees. Please get in touch to discuss this further.